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SKU
9780071428682
The Manager's Guide to Distribution Channels
$338.00
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions - and channel managers their careers. "The Manager's Guide to Distribution Channels" provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with real world cases and examples to give managers a non-theoretical, balanced blend of thought-provoking insights and hands-on tactics.
| Weight | 0.990000 |
|---|---|
| By | Gorchels, Linda Marien, Edward West, Chuck Gorchels, Linda Marien, Edward West, Chuck |
| Country of Publication | United States |
| Dimensions | 238 x 162 mm |
| Edition | 1 |
| Format | Hardback |
| ISBN/EAN | 9780071428682 |
| Pagination | 320 pages |
| Publication Date | Jan 3, 2004 |
| Publisher | McGraw Hill Education |
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