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SKU
9780273768517
Marketing Research 7th Edition
$449.00
For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it.
Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.
| Weight | 0.906000 |
|---|---|
| By | Alvin C. Burns |
| Country of Publication | United Kingdom |
| Dimensions | 8.1 x 1 x 9.9 inches |
| Edition | 7th |
| Format | Paperback |
| ISBN/EAN | 9780273768517 |
| Pagination | 496 |
| Publication Date | Apr 10, 2013 |
| Publisher | Pearson Education Limited |
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