Out of stock
SKU
9781856044264
Marketing Concepts for Libraries and Information Services
$389.00
The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work. This textbook introduces to practitioners a wide range of marketing concepts and techniques suitable for library and information services.
Fully revised and updated, this second edition contains a new chapter on marketing in the digital age, which explores the potential of e-marketing for librarians and information managers, data mining and customer relationship management, and the current marketing focus.
| Weight | 0.402000 |
|---|---|
| By | Eileen Elliot De Saez |
| Country of Publication | United Kingdom |
| Dimensions | 156 x 233 (mm) |
| Edition | 2 Rev ed |
| Format | Paperback |
| ISBN/EAN | 9781856044264 |
| Pagination | 240 |
| Publication Date | Apr 14, 2002 |
Write Your Own Review