Suitable for start-up owners, entrepreneurs, and those who want to garner the greatest publicity for the least money, this manifesto teaches them techniques to break through the once-impregnable firewalls of print and broadcast media. It also includes tips for writing an attention-grabbing press release, and "Web-tailoring" it to its recipients.
| Weight | 0.870000 |
|---|---|
| By | Levine, Michael |
| Country of Publication | United States |
| Dimensions | 217 x 146 x 21 |
| Format | Paperback |
| ISBN/EAN | 9780071382328 |
| Pagination | 306 pages |
| Publication Date | Feb 28, 2003 |
| Publisher | McGraw-Hill Education - Europe |
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