Global Marketing Management

Features

• Chapter on Global emarketing.

  • Students see impact of e-commerce on global marketing.

• Cases—Kodak vs. Fuji, Education of an Expatriate, CEAC-China and Ascom Hasler, Inc.

  • Provides students with new cases and teaching notes that refresh and update course.

• The experience and insight of a distinguished advisory board—Of executive and consulting experts.

  • Students learn what is happening in real practice.

• Cases—Cover consumer, industrial, low tech and high tech, product and services marketing.

• A unique appendix—Identifies the location of global income and population and stages of development, country and region for 2000 with projections to the years 2010 and 2020.

  • Students can incorporate the latest economic data in decision making.