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9781422124826
Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
$293.00
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings.
| Weight | 3.000000 |
|---|---|
| By | Verganti |
| Country of Publication | United Kingdom |
| Dimensions | 6.2 x 1 x 9.3 inches |
| Format | Hardcover |
| ISBN/EAN | 9781422124826 |
| Pagination | 288 pages |
| Publication Date | Aug 2, 2009 |
| Publisher | Harvard Business Press |
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