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9781259297076-1

Crafting and Executing Strategy: Concepts and Readings

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Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students' understanding of the material in the process.

More Information
Weight 0.903000
By Arthur A. Jr. Thompson
Country of Publication United States
Dimensions 252 x 201 (mm)
Edition 20
Format Paperback
ISBN/EAN 9781259297076
Pagination 608
Publication Date Jan 18, 2015
Publisher McGraw-Hill Education-Europe
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