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9780471549086
The Complete Guide to Special Event Management
$380.00
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
| Weight | 1.170000 |
|---|---|
| By | Catherwood, Dwight W. Kirk, Richard L. Van |
| Country of Publication | United Kingdom |
| Dimensions | 239 x 161 mm |
| Format | Hardback |
| ISBN/EAN | 9780471549086 |
| Pagination | 320 pages |
| Publication Date | May 17, 1992 |
| Publisher | John Wiley and Sons Ltd |
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