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9780470072677

Fundamentals of Menu Planning

Special Price $163.00 Regular Price $652.00

Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design. With updated nutrition and menu planning information, an expanded collection of sample menus, new appendices and resources, numerous forms, tables, and worksheets, and more practice problems, this guide is key to the success of the overall food-service enterprise.

More Information
Weight 0.950000
By McVety, Ware
Country of Publication United Kingdom
Dimensions 278 x 217 mm
Edition 3 Rev Ed
Format Paperback
ISBN/EAN 9780470072677
Pagination 272
Publication Date Mar 27, 2008
Publisher John Wiley & Sons Ltd
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