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9781292023502
Marketing Channels
$420.00
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
| Weight | 1.690000 |
|---|---|
| By | Anderson, Erin Coughlan, Anne El-Ansary, Adel I. Stern, Louis W. |
| Country of Publication | United Kingdom |
| Dimensions | 276 x 216 mm |
| Edition | International ed of 7th revised ed |
| Format | Paperback |
| ISBN/EAN | 9781292023502 |
| Pagination | 562 |
| Publication Date | Jul 31, 2013 |
| Publisher | Pearson Education Limited |
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