The Manager's Guide to Distribution Channels
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions - and channel managers their careers. "The Manager's Guide to Distribution Channels" provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with real world cases and examples to give managers a non-theoretical, balanced blend of thought-provoking insights and hands-on tactics.
|By||Gorchels, Linda Marien, Edward West, Chuck Gorchels, Linda Marien, Edward West, Chuck|
|Country of Publication||United States|
|Dimensions||238 x 162 mm|
|Publication Date||Jan 3, 2004|
|Publisher||McGraw Hill Education|