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9780071428682

The Manager's Guide to Distribution Channels

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Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions - and channel managers their careers. "The Manager's Guide to Distribution Channels" provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with real world cases and examples to give managers a non-theoretical, balanced blend of thought-provoking insights and hands-on tactics.

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Weight 0.9900
By Gorchels, Linda Marien, Edward West, Chuck Gorchels, Linda Marien, Edward West, Chuck
Country of Publication United States
Dimensions 238 x 162 mm
Edition 1
Format Hardback
ISBN/EAN 9780071428682
Pagination 320 pages
Publication Date Jan 3, 2004
Publisher McGraw Hill Education
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