Strategic Management of Technology 5e ISE
Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
|By||Melissa A. Schilling|
|Country of Publication||United States|
|Dimensions||18.9 x 23.2 cm|
|Publication Date||Mar 15, 2016|