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Strategic Management of Technology 5e ISE


Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

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Weight 1.010000
By Melissa A. Schilling
Country of Publication United States
Dimensions 18.9 x 23.2 cm
Edition 5th edition
Format Paperback
ISBN/EAN 9781259255526
Pagination 362 Pages
Publication Date Mar 15, 2016
Publisher McGraw-Hill Education
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