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Strategic Management Concepts and Cases 13e


A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In today� s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.

The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.

More Information
Weight 2.230000
By Fred R. David
Country of Publication United States
Dimensions 27.6 x 21.6 cm
Edition 13th edition
Format Hardback
ISBN/EAN 9780136120988
Pagination 704 Pages
Publication Date Jan 25, 2010
Publisher Pearson Education (US)
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