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Services Marketing 7e (Int. Ed)


Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.

New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e. View Table of Contents and Features below for more information.

More Information
Weight 1.500000
By Valarie Zeithaml,
Country of Publication United States
Dimensions 25.4 x 20.3 cm
Edition 7th Int. edition
Format Paperback
ISBN/EAN 9781260083521
Publication Date Jul 7, 2017
Publisher McGraw-Hill Education
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