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Marketing Research


For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it.

Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

More Information
Weight 1.2800
By Burns & Bush
Country of Publication United Kingdom
Dimensions 9.8 x 8 x 0.7 inches
Edition 7th revised ed
Format Paperback
ISBN/EAN 9780273768517
Pagination 496
Publication Date Apr 10, 2013
Publisher Pearson Education Limited
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