For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it.
Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.
|By||Burns & Bush|
|Country of Publication||United Kingdom|
|Dimensions||9.8 x 8 x 0.7 inches|
|Edition||7th revised ed|
|Publication Date||Apr 10, 2013|
|Publisher||Pearson Education Limited|