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Marketing Plans: How to Prepare Them 8e


A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step by step templates and exercises.

The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands on guide to implementing every single concept included in the text. New chapters and content include: * A Does it Work feature throughout demonstrating examples of real successes using the processes in the book * More substantial coverage of consumer behaviour to balance the book s focus with B2B planning * Digital techniques and practices brought fully up to date * Also includes a comprehensive online Tutors Guide and Market2Win Simulator for those who teach marketing strategy

More Information
Weight 2.020000
By Malcolm McDonald,
Country of Publication United States
Dimensions 19.6 x 25.4 cm
Edition 8th edition
Format Paperback
ISBN/EAN 9781119217138
Pagination 640 Pages
Publication Date Oct 6, 2016
Publisher John Wiley & Sons Inc
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