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Marketing Management, Global Edition 16th e


The world of marketing is changing every day ― and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, students will be armed with the knowledge and tools to succeed in the new market environment around them.

More Information
Weight 1.000000
By Philip Kotler & Kevin Keller
Country of Publication United Kingdom
Dimensions 8.54 x 0.94 x 10.83 inches
Edition 16th
Format Paperback
ISBN/EAN 9781292404813
Publication Date Nov 23, 2021
Publisher Pearson Education Limited
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