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Marketing Management: An Asian Perspective


For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.

More Information
Weight 2.4200
By Ang, Swee Hoon Keller, Kevin Lane Kotler, Philip Leong, Siew-Meng Tan, Chin Tiong
Country of Publication Singapore
Dimensions 276 x 216 mm
Edition 6e
Format Paperback
ISBN/EAN 9789810687977
Pagination 873
Publication Date Nov 14, 2013
Publisher Pearson
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