Marketing Management: An Asian Perspective
For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.
|By||Ang, Swee Hoon Keller, Kevin Lane Kotler, Philip Leong, Siew-Meng Tan, Chin Tiong|
|Country of Publication||Singapore|
|Dimensions||276 x 216 mm|
|Publication Date||Nov 14, 2013|