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Introduction to Communication Studies 3e


This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining `Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of `Structuralism and Semiotics, Fiske-Style'. Both underline the continuing relevance of this foundational text in communication studies. How can we study communication? What are the main theories and methods of approach?This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time.

It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes.

More Information
Weight 0.8200
By John Fiske
Country of Publication United Kingdom
Dimensions 21.6 x 14 cm
Edition 3rd edition
Format Paperback
ISBN/EAN 9780415596497
Pagination 248 pages, 11 Tables
Publication Date Sep 28, 2010
Publisher Taylor & Francis Ltd
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