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E-Commerce 2015


E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline. The market-leading text for e-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. Teaching and Learning Experience This program will provide a better teaching and learning experience-for both instructors and students.

*Comprehensive Coverage Facilitates Understanding of the e-Commerce Field: In-depth coverage of technology change, business development, and social issues gives students a solid framework for understanding e-commerce. *Pedagogical Aids Help Students See Concepts in Action: Infographics, projects, and real-world case studies help students see how the topics covered in the book work in practice.

More Information
Weight 1.930000
By Kenneth C. Laudon
Country of Publication United Kingdom
Dimensions 25.3 x 20.7 cm
Edition 11th edition
Format Paperback
ISBN/EAN 9781292076317
Pagination 912 Pages
Publication Date Feb 9, 2015
Publisher Pearson Education Limited
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