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Management : An Approach to Customer Expectations


MANAGEMENT: AN APPROACH TO CUSTOMER EXPECTATIONS, 10E, International Edition is a comprehensive survey of the principles and practices of management as they are currently being applied in the United States and around the world. The content and features are structured to reinforce two continuing themes that are woven into the chapters' narratives: (1) the never-ending effort by managers and organizations to meet or exceed customers' needs and (2) the need organizations and their people have to be guided by effective leadership. An underlying theme of this edition is Enterprise 2.0, meaning the use of social media in business.

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Weight 1.810000
By Allen, Gemmy Attner, Raymond F. Plunkett, Warren R.
Country of Publication United States
Dimensions 256 x 204 mm
Edition 10th
Format Paperback
ISBN/EAN 9780538480550
Pagination 744 pages
Publication Date Jan 22, 2012
Publisher Cengage Learning Inc
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