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Business Research Methods 9e


This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS 9e is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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Weight 1.9100
By Zikmund
Country of Publication United States
Dimensions 27.7 x 21.6 cm
Edition 9e
Format Paperback
ISBN/EAN 9781133190943
Pagination 696 pages
Publication Date May 20, 2012
Publisher Cengage Learning, Inc
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