Business Research Methods 9e
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS 9e is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
|Country of Publication||United States|
|Dimensions||27.7 x 21.6 cm|
|Publication Date||May 20, 2012|
|Publisher||Cengage Learning, Inc|