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International Business


We live in a global economy in which over one quarter of the world's recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi. This book provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success. The managerial challenges which face organisations of all types and sizes, no matter where they are located, are reviewed and explored.

More Information
Weight 1.1900
By Wall
Country of Publication United Kingdom
Dimensions 24.4 x 19.1 cm
Edition 4e
Format Paperback
ISBN/EAN 9781292016689
Pagination 416 pages
Publication Date Apr 15, 2015
Publisher Pearson Education Limited
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