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Mastering Public Relations


"Mastering Public Relations" takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.

More Information
Weight 0.9000
By Davis, Anthony
Country of Publication United Kingdom
Dimensions 6.1 x 9.2 inches
Edition 2 Rev ed
Format Paperback
ISBN/EAN 9780230549302
Pagination 256
Publication Date Aug 9, 2007
Publisher Palgrave Macmillan
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