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Integrated Advertising, Promotion and Marketing Communications


This package includes a physical copy of Integrated Advertisings, Global Edition, by Clow as well as access to the eText and MyEconLab. For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. MyLab and Mastering from Pearson improve results for students and educators. Used by over ten million students, they effectively engage learners at every stage.

More Information
Weight 1.420000
By Clow, Baack
Country of Publication United Kingdom
Dimensions 275 x 215 mm
Edition 6 Rev ed
Format Mixed media product
ISBN/EAN 9780273788072
Pagination Contains Paperback and Online resource
Publication Date May 15, 2013
Publisher Pearson Education Limited
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