Integrated Advertising, Promotion and Marketing Communications
This package includes a physical copy of Integrated Advertisings, Global Edition, by Clow as well as access to the eText and MyEconLab. For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. MyLab and Mastering from Pearson improve results for students and educators. Used by over ten million students, they effectively engage learners at every stage.
|Country of Publication||United Kingdom|
|Dimensions||275 x 215 mm|
|Edition||6 Rev ed|
|Format||Mixed media product|
|Pagination||Contains Paperback and Online resource|
|Publication Date||May 15, 2013|
|Publisher||Pearson Education Limited|