This helpful guide covers every media, from Internet advertising to TV and radio to billboards or newspapers. You’ll master the fundamentals of advertising, learn to generate fresh ideas, and write great ads. You’ll write great press releases and discover the secret to saving money through co-op ads. And there’s more:
- When and how to hire an ad agency
- Why people choose one product over another
- Creating brochures and direct mail pieces
- Designing an effective, inviting Web site
- Sticking to a budget
- The difference between PR and publicity
- Ten secrets to writing memorable ads
Sometimes if you want something done right you have to do it yourself. Advertising For Dummies presents the tips and tricks that advertising professionals use every day to get their message across.
| Weight | 0.550000 |
|---|---|
| By | Dahl |
| Country of Publication | United States |
| Dimensions | 9.2 x 7.4 x 0.8 inches |
| Edition | 1 ed |
| Format | Paperback |
| ISBN/EAN | 9780764553776 |
| Pagination | 336 |
| Publication Date | Sep 28, 2001 |
| Publisher | John Wiley and Sons |
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