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Consumer Behavior Plus MyMarketingLab


For undergraduate and graduate consumer behavior courses. Explore the "act of buying" and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.

More Information
Weight 5.000000
By Solomon, Michael
Country of Publication United Kingdom
Dimensions 234 x 200 mm
Edition 9 Rev Ed.
Format Mixed Media Product
ISBN/EAN 9781408261354
Publication Date Dec 1, 2
Publisher Pearson Education Limited
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