The International Business Environment
Building on the success of the first edition, this text employs a wide range of examples from BRIC and CIVETS economies and provides chapters on both CSR and the ecological environment as well as a new chapter on country assessment. An extensive library of video links is also offered, as part of an extensive Online Resource Centre, to bring this exciting subject to life for students. 'Counterpoint' boxes have been introduced to bring a more critical approach to the text, covering issues such as GDP and the quality of life; Porter's Five Forces Model and its critics; Investing in Africa; and the European Emissions Trading System.
The book outlines the process of globalization, the global economy, and the impact this has on international business organizations. Using a PESTLE framework the text analyses the economic, political, legal, financial, technological, socio-cultural and ecological environments, thereby clearly outlining the factors which affect the everyday business of organizations. Adopting a truly international approach, the text is a well designed, full colour textbook with a range of features including examples and case studies to encourage a systematic analysis of international business environmental issues.
|Country of Publication||United Kingdom|
|Dimensions||246 x 190 mm|
|Edition||2 Rev Ed|
|Publication Date||Jan 18, 2012|
|Publisher||Oxford University Press|