In stock
Only 8 left

Special Events : A New Generation and the Next Frontier


This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies.

Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events' financial, quality, environmental and other strategic outcomes.

More Information
Weight 1.6900
By Goldblatt, Joe
Country of Publication United Kingdom
Dimensions 244 x 200 mm
Edition 6 Rev Ed
Format Hardback
ISBN/EAN 9780470449875
Pagination 576 pages
Publication Date Nov 1, 2010
Publisher John Wiley and Sons Ltd
Write Your Own Review
You're reviewing:Special Events : A New Generation and the Next Frontier
Your Rating
To Top