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9780273735243

Economics for Business and Management

$395.00

Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today's decision makers: * What are the characteristics for successful entry into new international markets? * How can sustainability' affect decision making within businesses? * Why are today's global investors so concerned about national debt issues? * In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists? * What strategies can companies such as BP use to repair damaged global reputations? It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning. Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.

More Information
Weight 1.2000
By Griffiths, Alan Wall, Stuart
Country of Publication United Kingdom
Dimensions 265 x 195 mm
Edition 3rd Rev. Ed
Format Paperback
ISBN/EAN 9780273735243
Pagination 592 pages
Publication Date Jan 27, 2011
Publisher Pearson Education UK
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