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Retail Management : A Strategic Approach


This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy.

For retail training directors.

More Information
Weight 2.1700
By Berman, Barry Evans, Joel R.
Country of Publication United States
Dimensions 276 x 216 mm
Edition 10 Revised ed of US ed
Format Hardback
ISBN/EAN 9780131870161
Pagination 704
Publication Date Apr 19, 2006
Publisher Pearson Education (US)
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