Retail Management : A Strategic Approach
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy.
For retail training directors.
|By||Berman, Barry Evans, Joel R.|
|Country of Publication||United States|
|Dimensions||276 x 216 mm|
|Edition||10 Revised ed of US ed|
|Publication Date||Apr 19, 2006|
|Publisher||Pearson Education (US)|