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9780131870161
Retail Management : A Strategic Approach
$402.00
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy.
For retail training directors.
| Weight | 2.1700 |
|---|---|
| By | Berman, Barry Evans, Joel R. |
| Country of Publication | United States |
| Dimensions | 276 x 216 mm |
| Edition | 10 Revised ed of US ed |
| Format | Hardback |
| ISBN/EAN | 9780131870161 |
| Pagination | 704 |
| Publication Date | Apr 19, 2006 |
| Publisher | Pearson Education (US) |
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