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SKU
9780273693987

Marketing Management and Strategy

$328.00

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.

More Information
Weight 1.5000
By Doyle, Peter
Country of Publication United Kingdom
Dimensions 265 x 195 x 17
Edition 4 Rev ed
Format Paperback
ISBN/EAN 9780273693987
Pagination 464 pages, Illustrations
Publication Date Apr 5, 2006
Publisher Pearson Education Limited
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