In stock
Only 6 left

Marketing Management and Strategy


A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.

More Information
Weight 1.5000
By Doyle, Peter
Country of Publication United Kingdom
Dimensions 265 x 195 x 17
Edition 4 Rev ed
Format Paperback
ISBN/EAN 9780273693987
Pagination 464 pages, Illustrations
Publication Date Apr 5, 2006
Publisher Pearson Education Limited
Write Your Own Review
You're reviewing:Marketing Management and Strategy
Your Rating
To Top