Marketing Management and Strategy
A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.
|Country of Publication||United Kingdom|
|Dimensions||265 x 195 x 17|
|Edition||4 Rev ed|
|Pagination||464 pages, Illustrations|
|Publication Date||Apr 5, 2006|
|Publisher||Pearson Education Limited|