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International Marketing


Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this title helps students to see the cultural and environmental uniqueness of any nation or region.

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Weight 2.0900
By Cateora, Philip R. Gilly, Mary C. Graham, John
Country of Publication United States
Dimensions 284 x 221 x 27
Edition 15 Rev ed
Format Hardback
ISBN/EAN 9780073529943
Pagination 742 pages, col. Illustrations, col. maps
Publication Date Sep 30, 2010
Publisher McGraw-Hill Education - Europe
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