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Marketing and Selling the Travel Product


This introductory textbook offers students a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing profiles of leading companies, provide students with meaningful real-world examples. Exams, discussion questions, exercises, and case examples help students integrate what they have learned. This first glimpse of the exciting world of travel and tourism will leave students wanting to learn more.

More Information
Weight 0.6500
By Resnick, Barry
Country of Publication United States
Dimensions 272 x 213 x 20
Edition 2 Rev ed
Format Paperback
ISBN/EAN 9780827376489
Pagination 324 pages, glossary
Publication Date Nov 6, 1999
Publisher Cengage Learning, Inc
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