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International Marketing Strategy


Illustrating the full range of tasks facing the firm in today's competitive business environment, this book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm.

More Information
Weight 1.3400
By Bradley, Frank
Country of Publication United Kingdom
Dimensions 245 x 189 x 23
Edition 5 Rev ed
Format Paperback
ISBN/EAN 9780273686880
Pagination 438 pages, illustrations
Publication Date Dec 8, 2004
Publisher Pearson Education Limited
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