International Marketing Strategy
Illustrating the full range of tasks facing the firm in today's competitive business environment, this book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm.
|Country of Publication||United Kingdom|
|Dimensions||245 x 189 x 23|
|Edition||5 Rev ed|
|Pagination||438 pages, illustrations|
|Publication Date||Dec 8, 2004|
|Publisher||Pearson Education Limited|