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Guerrilla PR Wired


Suitable for start-up owners, entrepreneurs, and those who want to garner the greatest publicity for the least money, this manifesto teaches them techniques to break through the once-impregnable firewalls of print and broadcast media. It also includes tips for writing an attention-grabbing press release, and "Web-tailoring" it to its recipients.

More Information
Weight 0.8700
By Levine, Michael
Country of Publication United States
Dimensions 217 x 146 x 21
Format Paperback
ISBN/EAN 9780071382328
Pagination 306 pages
Publication Date Feb 28, 2003
Publisher McGraw-Hill Education - Europe
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