Guerrilla PR Wired
Suitable for start-up owners, entrepreneurs, and those who want to garner the greatest publicity for the least money, this manifesto teaches them techniques to break through the once-impregnable firewalls of print and broadcast media. It also includes tips for writing an attention-grabbing press release, and "Web-tailoring" it to its recipients.
|Country of Publication||United States|
|Dimensions||217 x 146 x 21|
|Publication Date||Feb 28, 2003|
|Publisher||McGraw-Hill Education - Europe|