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SKU
9780201565010

Applied Consumer Behaviour

$308.00

A concise and practical textbook that provides an applied treatment of the issues of consumer behaviour. Examples illustrate how the various points of theory can be applied; via case studies, problems, illustrations of marketing activity and clippings from the marketing press, mostly drawn from experience throughout Europe.

More Information
Weight 1.1000
By Raaj, Fred van
Country of Publication United States
Dimensions 234 x 171 x 26
Format Paperback
ISBN/EAN 9780201565010
Pagination 408 pages, references, index
Publication Date Feb 14, 1996
Publisher Pearson Education (US)
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