Applied Consumer Behaviour
A concise and practical textbook that provides an applied treatment of the issues of consumer behaviour. Examples illustrate how the various points of theory can be applied; via case studies, problems, illustrations of marketing activity and clippings from the marketing press, mostly drawn from experience throughout Europe.
|By||Raaj, Fred van|
|Country of Publication||United States|
|Dimensions||234 x 171 x 26|
|Pagination||408 pages, references, index|
|Publication Date||Feb 14, 1996|
|Publisher||Pearson Education (US)|