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Applied Consumer Behaviour


A concise and practical textbook that provides an applied treatment of the issues of consumer behaviour. Examples illustrate how the various points of theory can be applied; via case studies, problems, illustrations of marketing activity and clippings from the marketing press, mostly drawn from experience throughout Europe.

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Weight 1.1000
By Raaj, Fred van
Country of Publication United States
Dimensions 234 x 171 x 26
Format Paperback
ISBN/EAN 9780201565010
Pagination 408 pages, references, index
Publication Date Feb 14, 1996
Publisher Pearson Education (US)
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