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Advertising For Dummies

Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats.
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Weight 0.500000
By Dahl, Gary R.
Country of Publication United Kingdom
Dimensions 232 x 187 x 19
Edition 2 Rev ed
Format Paperback
ISBN/EAN 9780470045831
Pagination 336 pages, Illustrations
Publication Date Jan 11, 2007
Publisher John Wiley and Sons Ltd
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