Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats.
| Weight | 0.500000 |
|---|---|
| By | Dahl, Gary R. |
| Country of Publication | United Kingdom |
| Dimensions | 232 x 187 x 19 |
| Edition | 2 Rev ed |
| Format | Paperback |
| ISBN/EAN | 9780470045831 |
| Pagination | 336 pages, Illustrations |
| Publication Date | Jan 11, 2007 |
| Publisher | John Wiley and Sons Ltd |
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