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Principles of Marketing 7e (European Edition)


Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy. The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world.

To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing

More Information
Weight 1.970000
By Armstrong, Gary; Harris, Lloyd; Kotler, Philip; Piercy, Nigel F.
Country of Publication United Kingdom
Dimensions 29.7 x 21.0 cm
Edition 7e
Format Paperback
ISBN/EAN 9781292092898
Pagination 700
Publication Date Oct 26, 2016
Publisher Pearson Education Limited
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