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International Business: The Challenges of Globalization with Mym


This package includes MyManagementLab. Cultural Understanding in International Business International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students.

The material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur. International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad.

Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject. This package includes MyManagementLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

More Information
Weight 1.200000
By John J. Wild, Kenneth L. Wild
Country of Publication United Kingdom
Dimensions 27.8 x 21.8 cm
Edition 8e
Format Paperback
ISBN/EAN 9781292095158
Publication Date May 20, 2015
Publisher Pearson Education Limited
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