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Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing.

More Information
Weight 1.2300
By Reynolds, Paul
Country of Publication United Kingdom
Dimensions 234 x 155 x 23
Edition 2 Rev ed
Format Paperback
ISBN/EAN 9780333987896
Pagination 448 pages, Illustrations
Publication Date Sep 23, 2003
Publisher Palgrave Macmillan
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