Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing.
|Country of Publication||United Kingdom|
|Dimensions||234 x 155 x 23|
|Edition||2 Rev ed|
|Pagination||448 pages, Illustrations|
|Publication Date||Sep 23, 2003|