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Business Analytics 2e (GE)

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For undergraduate or graduate business students. A balanced and holistic approach to business analytics Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today's organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions.

Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives.

More Information
Weight 1.710000
By James R. Evans
Country of Publication United Kingdom
Dimensions 20.7 x 25.4 cm
Edition 2nd edition
Format Paperback
ISBN/EAN 9781292095448
Pagination 656 pages
Publication Date Mar 17, 2016
Publisher Pearson Education Limited
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