Strategic Management Concepts 13e
A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: Concepts captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises.The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.
Weight | 1.310000 |
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By | Fred R. David |
Country of Publication | United States |
Dimensions | 27.6 x 21.6 cm |
Edition | 13th edition |
Format | Paperback |
ISBN/EAN | 9780136120995 |
Pagination | 384 Pages |
Publication Date | Jan 25, 2010 |
Publisher | Pearson Education (US) |