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Top » Catalog » Business & Investing » Marketing » 9789810687977 » Marketing Management: An Asian Perspective

Marketing Management: An Asian Perspective

By: Ang, Swee Hoon Keller, Kevin Lane Kotler, Philip Leong, Siew-Meng Tan, Chin Tiong
Edition: 6e
Publisher: Pearson
ISBN: 9789810687977
Format: Paperback
Pagination: 873
Dimensions: 276 x 216 mm
Country of Pub.: Singapore
Pub. Date: 11/15/2013

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.


TT$748.00 (US$122.62)
This product was added to our catalog on Monday 06 June, 2016.
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