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Top » Catalog » Management » 9780273786542 » Digital Business & E-Commerce Management

Digital Business & E-Commerce Management

By: Dave Chaffey
Edition: ---
Publisher: Pearson Education Limited
ISBN: 9780273786542
Format: Paperback
Pagination: 712 pages
Dimensions: 264 x 197 mm
Country of Pub.: United Kingdom
Pub. Date: 08/29/2014

Note: This Product is Only available to ship within the Caribbean

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.


TT$445.00 (US$72.95)
This product was added to our catalog on Friday 12 May, 2017.
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